About Pluribus AI
Brands, campaigns and movements often lose to someone who tells the story better. Pluribus AI is a narrative intelligence company. We help them see the stories their audiences already believe, and respond to them.
What we believe
Public opinion now moves through stories more than through facts. A TikTok can redefine a product category overnight. A podcast clip can become conventional wisdom by Friday. Most of this isn't misinformation. It's stories spreading the way stories do.
Stories travel faster than facts and last longer than messages. Over time they harden into how people see the world, and they decide what people are willing to hear next. If you can't see the stories your audience holds, you can't change them, and someone else will.
Why this matters now
Most organizations still plan for the media of 1998: earned coverage, paid spots and surrogates on cable. The more sophisticated ones target by demographics, and the most sophisticated by psychographics.
Demographics tell you who someone is. Psychographics tell you what they value. Neither tells you which story they are already living in when your message arrives.
Customers, donors, voters and constituents all arrive with stories already in place, and those stories shape how they hear everything you send. A trend or a cultural moment can be an opening or a threat. The organizations that do well show up inside the story their audience already believes.
About this report
The 2024 Election Autopsy applies this approach to one question: why did Democrats lose in 2024? We went through 258.5 hours of political commentary from across the spectrum, pulled 8,843 claim-level quotes and grouped them into the themes the commentary itself fell into. Every quote links back to the video and the moment it was said.
Get in touch
We do custom narrative intelligence research for brands, campaigns and newsrooms. pluribuslabs.ai · hello@pluribuslabs.ai